Elevate Festival, as stated by its organizers it is the largest festival in Canada at the intersection of arts and tech, taking place in Toronto in September, with a multi-location opportunity for experiential, thought leadership and network. Our team felt this was an amazing opportunity to make meaningful connections with influential members of the tech community, create an immersive experience for the attendees on & offsite, and also host our channel and retailers’ partners in an exclusive fashion. For this purpose, we had a holistic approach with social media influencers, PR and Comms, post surveys, along with CEOs, Industry leaders and Celebrities to drive attendees to participate. Our team had by that time become very sophisticated in event management along with our agency partners, so it was a unique opportunity for a multicategory presence for our brand. Through negotiations we became tittle sponsor at the Median Hall (Sony Center). Brand awareness lift, and our participation provided lots of media and hip about our brand, our executives and in general our customers and employees.